In a thrilling grand finale watched by millions of fans across Nigeria and beyond, Imisi has emerged as the winner of Big Brother Naija (BBNaija) Season 10, taking home the coveted ₦150 million grand prize. The announcement was made by the show’s host, Ebuka Obi-Uchendu, during Sunday night’s live finale, marking the climax of one of the most competitive and emotionally charged seasons in the show’s history.
Dubbed BBNaija Season 10: The Unstoppable Edition, this year’s show featured 24 dynamic housemates who brought drama, romance, strategy, and unforgettable entertainment to Africa’s biggest reality TV platform. After weeks of evictions, twists, and heated nominations, Imisi triumphed over top finalists Tari, Leema, Soma, Jaycee, and Kamsi to claim the ultimate title.
A Season of Strategy, Strength, and Style
Throughout the 10-week competition, Imisi stood out for her emotional intelligence, strong leadership, and authenticity. Her ability to connect with fans and fellow housemates alike earned her massive support across social media platforms. From emotional diary sessions to winning key Head of House challenges, she proved to be one of the most balanced and strategic contestants this season.
Analysts and fans alike described her win as well-deserved. Many pointed out that her calm demeanor, consistency, and knack for avoiding major controversies helped her secure a loyal fan base — a crucial factor in a show driven by public votes.
“Imisi’s journey has been one of growth, resilience, and grace. She showed that you don’t need to be loud to make an impact,” a fan wrote on X (formerly Twitter).
The Moment of Victory
As the tension built on stage, host Ebuka slowly unveiled the results. When Imisi’s name was announced, the studio erupted with cheers as fireworks lit up the Big Brother Naija stage. Overcome with emotion, Imisi fell to her knees in disbelief before being surrounded by fellow finalists and former housemates in a wave of celebration.
The ₦150 Million Prize Package
According to organizers, Imisi’s ₦150 million grand prize includes a ₦100 million cash prize, a brand-new SUV, a trip for two to Dubai, a fully furnished apartment, and sponsorship deals from top brands associated with the BBNaija franchise.
The official sponsors of BBNaija Season 10 — including Moniepoint, Flutterwave, and Pepsi Nigeria — congratulated Imisi on her win, praising her resilience and charisma throughout the competition.
Social Media Erupts in Celebration
Shortly after the announcement, #ImisiWinsBBNaija and #BBNaijaSeason10Finale began trending across X, Instagram, and Facebook. Fans flooded timelines with congratulatory messages, fan art, and clips highlighting her best moments in the house.
Celebrities like Tacha, Laycon, and Mercy Eke, all former BBNaija winners, also sent their congratulations, describing Imisi as a “worthy successor” to the show’s legacy of strong female winners.
BBNaija’s Cultural Impact
Since its inception, Big Brother Naija has remained Nigeria’s most influential reality show, consistently shaping pop culture, fashion, music, and entertainment trends. Season 10, in particular, drew record-breaking viewership numbers and millions of online votes weekly.
Media analysts say the show continues to serve as a major platform for discovering new talents in entertainment and entrepreneurship. With Imisi’s victory, many predict she will soon become one of Nigeria’s next-generation media and brand icons.